Vice President, Strategy and Analytics at National Football League (NFL)
DAVID HIGHHILL is a Vice President of Strategy and Analytics at the NFL Headquarters. This group focuses on League wide strategic planning, advancing business utilization of data and analytics, and coordinates the League-wide strategy around legalized sports betting. Previously, he worked in analytical roles in the Consumer Products group launching the NFL’s eSports platform with EA MADDEN, as well as the Club Business Development group consulting the 32 member clubs on how to maximize local revenue streams. Prior to the NFL, David worked at Turnkey Intelligence creating customer prospecting and retention models for pro sports clients. He received his B.A. and M.S. from Lehigh University, focusing on Psychology research, statistical analysis, and athlete identity development.