A highly accomplished and results driven PR/Communications Leader with extensive experience across major U.S. corporations with unique start-up exposure. I possess multifaceted expertise in Corporate Communications, Media Relations, Crisis Communications, Social Media Strategy and as a Company Spokesperson.
I am skilled in establishing, nurturing and maintaining relationships at all levels, including at C-Suite level of U.S. corporations – including the NFL, News Corp and Caesars.
✓ One of a dozen equity owners at CIE; a start-up built into a business that sold for $4.4 billion in 2016.
✓ Launched CIE social media channels and grew to hundreds of thousands of followers.
✓ Served as the NFL’s key internal executive, along with a league lawyer, leading the effort to increase distribution for the NFL Network cable channel. Acted as an operational “quarterback” successfully increasing cable penetration five-fold to more than 52 million homes. At more than $1 a month in fees, the increased distribution added half a billion dollars in annual value.
✓ Led launch of Fox Sports’ new national sports talk show; ‘Best Damn Sports Show Period’-Generated significant publicity to help make the show the highest rated for the network at the time.
✓ Significantly reduced costs at Marcy’N Me resulting in increased annual gross profit margin of 3% for two consecutive years – which brought the business from break even, to profitable.