Sarah Crennan is the VP & Head of Content for Yahoo Sports where she is living her passions for both sports and digital content. Sarah leads the video, editorial and social teams at Yahoo Sports in shaping the content strategy and partners closely with teams across Verizon to realize that vision through partnerships, monetization and tech. Named to the inaugural “Crain’s Notable Women in the Business of Sports” in 2019, Sarah continues to develop innovative ways to match sports storytelling to shifting audience behaviors.
Prior to her role with Yahoo Sports, Sarah was the Senior Director of Content Partnerships and Business Development at AOL where she oversaw the strategy and ongoing management for premium content partners. Sarah also held positions at AOL as Director of Marketing for AOL Video, where she oversaw the annual Newfront event, and Chief of Staff to AOL’s CEO.
Sarah is a passionate women’s lacrosse fan, having played at her alma mater, Georgetown University. She currently remains active with the sport as an on-air analyst for women’s lacrosse games, having covered games for CBS Sports, ESPN, and NCAA. Sarah is an active member of the Hashtag Sports Diversity & Inclusion Committee and spends a lot of time advocating for gender equality and increasing visibility of diverse talent in sports media. Born and raised in Annapolis, MD, Sarah now resides outside of New York City with her husband Kyle, two sons Ryan and James, and daughter Audrey.